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Welcome to the
Home of Modern Lounging

My now-wife Lara and I created Chelsea Peers in 2012, after identifying a gap in the market for premium PJs at affordable prices. Today, from within our vibrant West London studio, and alongside our dedicated team of creatives, we deliver just that: sleepwear, loungewear and more, featuring intricate prints illustrated by hand and fabrics chosen for their softness – so everyone in our community can look as good as they feel.


Elevating the art of comfort, relaxation and self-care, no matter whether you’re relaxing at home or reclining by the pool, Chelsea Peers is made for Modern Lounging.

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Our Purpose

We design carefully crafted pyjamas, loungewear and swimwear for an inclusive audience. Our pursuit of perfection means we’re constantly looking for ways to deliver the highest quality designs that are also kinder to the earth. Premium styles that both stand the test of time and bring luxury to restful moments at accessible prices.

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Our Mission

We are committed to making better choices for the planet and our wider community.​​

​We strive to create an ecosystem to be proud of. As a result, we are committed to carefully considering the ethical, environmental and social implications of every business decision and integrating this thinking into our corporate strategy.
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This includes:


  1. Designing innovative Products our customers will love that utilise more sustainable fabrics and manufacturing processes.


  1. Supporting the People that make up our business, as well as the communities around us. From establishing a common code of conduct and ethics within our global supply chain to supporting local community service and volunteering initiatives.​


  1. Minimising our footprint on the Planet which starts by achieving transparency around our choice of fabrics and supply chain partners.​


Our journey is ongoing; we are committed to reviewing, measuring and building on our objectives to drive our Mission forward.​

Our Values

Our values are what bring us together. They define the way we craft, innovate and interact with you, the vibrant community that inspires everything we do.

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1. Quality

Our commitment to the pursuit of the perfect pair of pyjamas, means we’re always making improvements.


No customer feedback goes unheard, and every design has been thoughtfully reimagined within the last two seasons to enhance quality and functionality, such as adding pockets, improving maternity features and introducing the softest recycled satin.

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2. Creativity

The story of our creativity began when we discovered a gap in the market for high-quality sleepwear at accessible prices.


Today, we carve out opportunities to bring affordable luxury to our pyjama, loungewear and swim collections. We hand-draw intricate prints in-house to deliver originality of design and experiment with new, exciting fabrics and craft techniques.

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3. Community

We aspire to have a positive impact on everyone within our vibrant community, from our in-house teams and factory workers to our brand partners and loyal customer base.


No matter how big or small, every interaction we have throughout a design’s journey is considered while being mindful of the environment.

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Our Sustainability Measures 

We’re on an ongoing journey to become a more sustainable brand. Passionate about creating a better future for our planet, we’ve spent the last nine years taking positive steps in the right direction; from working to internationally recognised certifications and carbon offset programmes to designing in-house at our West London studio and sourcing planet-conscious fibres to continually improve our practices.
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Our Product

Our pursuit of perfection means we’re constantly looking for ways to deliver the highest quality designs that are also kinder to the earth. Our dedicated team of in-house designers take pride in hand-drawing every unique print as well as sourcing more eco-friendly fabrications and approaches to techniques.