This Privacy Policy describes and gives further information on how your personal information is collected, used, and shared when you visit or make a purchase from (the "Site").

The Site is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this Privacy Policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements other notices and privacy policies and is not intended to override them.


Renfold Limited (trading as Chelsea Peers NYC) is the controller and responsible for your Personal Data (collectively referred to as Chelsea Peers, "we", "us" or "our" in this Privacy Policy).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Contact Details

If you have any questions about this Privacy Policy or our privacy practices, please contact our data privacy manager in the following ways:

Full name of legal entity: Renfold Limited (trading as Chelsea Peers NYC)

Email address:

Postal address: Island Studios, 47 British Grove, London, England, W4 2NL

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the Privacy Policy and your duty to inform us of changes

We keep this Privacy Policy under regular review. This version was last updated in January 2024.

It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.

Third-party links

The Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave the Site, we encourage you to read the privacy policy of every website you visit.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

Device Data

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect data about the individual web pages or products that you view, what websites or search terms referred you to the Site, and data about how you interact with the Site. We refer to this automatically-collected data as “Device Data".

We collect Device Data using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Order Data

When you make a purchase or attempt to make a purchase through the Site, we collect certain identity, contact, financial and transaction data from you, including:

  • Identity data, such as your name.
  • Contact data, such as your billing address, shipping address, email address and phone number.
  • Financial and Transaction data, such as bank account and card details and details about payments made.
  • Profile data, including your username, password and order history.
  • Marketing data, including your preferences and interests.

We refer to this data collectively as “Order Data”.

We collect Order Data through direct interactions with you.

When we talk about “Personal Data” in this Privacy Policy, we are talking both about Device Data and Order Data.

Third party data

We also collect some Personal Data from third parties.

This includes identity and contact data, such as your name and email address, from brand partners when engaging in co-branded competitions and events.

Other kinds of data

We collect, use and share a limited amount of aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity.

We do not collect any special categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions or information about your health).


We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Order Data

We use the Order Data that we collect generally for the following purposes:

  • Identity, contact and profile data to register you as a new customer.
  • Identity, contact, financial and transaction data to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
  • Contact data to communicate with you any changes to our services or policies or ask you to leave a review or participate in surveys.
  • Identity, contact and transactional data to protect our business by screening our orders for potential risk or fraud, troubleshooting our website and other system maintenance.
  • Identity, contact and marketing data to provide you with information or advertising relating to our products or services and deliver relevant website content, and to suggest goods that might be of interest to you.

Device Data

We use the Device Data that we collect for the following purposes:

  • To screen for potential risk and fraud (including, in particular, your IP address).
  • To improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We strive to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising. We may use Order or Device Data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

You can ask us to stop sending you marketing messages by contacting us at any time.


We share your Personal Data with third parties to help us use your Personal Data, as described above.

The key third parties with which we may share your Personal Data are:

  • Shopify - to power our online store. You can read more about how Shopify uses your Personal Data here:
  • Google Analytics - to help us understand how our customers use the Site. You can read more about how Google uses your Personal Data here: You can also opt-out of Google Analytics here:
  • Hotjar - to better understand our users’ needs and to optimize our service and experience. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. You can read more about how Hotjar uses your Personal Data here: Hotjar - Privacy Policy.
  • Klarna – to offer you a wider range of payment options. Your Personal Data is handled in accordance with applicable data protection law. You can read more about how Klarna uses your Personal Data here:
  • Ometria – to help us offer a tailored experience. You can read more about how Ometria uses your Personal Data here: Privacy Policy | Ometria.
  • Wisepops – for capturing information to boost engagement. You can learn more about how Wisepops uses your Personal Data here: Privacy policy (
  • Nosto – for curating a personalised experience and optimising the Site. You can learn more about how Nosto uses your Personal Data here: Privacy Policy - Nosto.
  • io – to allow us to offer you rewards for customer loyalty. You can learn more about how uses your Personal Data here: Privacy Policy (
  • Zendesk – to improve our services and provide customer care and support. You can learn more about how Zendesk uses your Personal Data here: Privacy Policy (
  • Narvar – to assist us in completing orders and returns in a timely and effective manner. You can learn more about how Narvar uses your Personal Data here: Privacy Policy - Narvar
  • Brightpearl – to help our operations run smoothly and provide a positive customer experience. You can learn more about how Brightpearl uses your Personal Data here: Privacy Policy - Brightpearl
  • Feefo – to allow customers to give feedback and in turn improve our services and the Site. You can learn more about how Feefo uses your Personal Data here: Schedule a demo with Feefo
  • Swym – to allow our customers to utilise wishlist services and back in stock information. You can read more about how Swym uses your Personal Data here: Privacy - Swym

We may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. In addition, we might share this Personal Data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this Privacy Policy.

International Transfers

Many of our external third parties are based outside the UK so their processing of your Personal Data will involve a transfer of data outside the UK, including to Canada and the United States.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


Under certain circumstances, you have rights under data protection laws in relation to your Personal Data. These rights are to:

  • Request access to your Personal Data.
  • Request correction of your Personal Data.
  • Request erasure of your Personal Data.
  • Object to processing of your Personal Data.
  • Request restriction of processing your Personal Data.
  • Request transfer of your Personal Data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us using the contact details set out above.

You will not have to pay a fee to exercise these rights, but we may need to request specific information from you. If you do not provide this, we may be unable to complete your request. We try to respond to all requests within one month, but occasionally it may take us longer if the request is particularly complex or we need further information.


We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for Personal Data, we consider the amount, nature and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep some basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data.

In some circumstances we will anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.