The Inspiration

Rooted in India’s rich textile traditions, the collection draws inspiration from the country’s iconic wildlife, featuring softly illustrated animal motifs set against a warm, earthy palette.

Designed for rest and ritual, the collection is centred around a craving for authenticity and embraces the beauty of the handmade in a digital age. 

Prints & Craftsmanship

Through tactile textures and layered print techniques, artisanal effects and thoughtfully crafted details shine through the collection. Techniques including lino printing, embroidery, and appliqué bring softness, texture, and individuality to each piece. 

Behind the Scenes

The shoot for In the Making took place in a hidden 300-year-old mansion in London, whose characterful interiors provided the perfect backdrop for the story.

To bring the concept to life, the team transformed the space into an authentic artist's studio, carefully sourcing and hand-selecting props from across London.

From paint-splattered canvases and vintage furniture to thoughtfully curated creative tools, every detail was chosen to celebrate the joy of making something by hand and to create a setting that felt both inspiring and genuinely lived-in.

Our Hero Moment

“One of my favourite shots was the scene around the easel, which perfectly summed up the playful spirit of the collection. The whole day felt creative, cosy, and full of those little behind-the-scenes moments that made the story feel so special.” - Melissa, Senior Creative