In The Making

A handcrafted approach to rest, ritual and relaxation.

Our latest collection has been inspired by the joy of creativity and the satisfaction of making something by hand. Brought to life by our talented in-house design team through hand-drawn illustration, lino-cut and stamp-inspired artwork, and finished with tactile details including embroidery and appliqué, the collection embraces the craft, texture and beautiful imperfections that make handmade creations so special.

The Inspiration

Rooted in India’s rich textile traditions, the collection draws inspiration from the country’s iconic wildlife, featuring softly illustrated animal motifs set against a warm, earthy palette.

Designed for rest and ritual, the collection is centred around a craving for authenticity and embraces the beauty of the handmade in a digital age.

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Prints & Craftsmanship

Through tactile textures and layered print techniques, artisanal effects and thoughtfully crafted details shine through the collection. Techniques including lino printing, embroidery, and appliqué bring softness, texture, and individuality to each piece. 

Our Mediums

Linocut printing

A design made with an original hand-carved linocut. The artwork was then printed and carefully scanned to create a richly textured leopard repeat, where playful movement meets moments of calm. 
Hand-drawn pencil prints

A design that took over 15 hours to make. Every detail began as a hand-drawn pencil sketch, layered with intricate linework before being carefully rendered and scanned to create the print.
Appliqué & embroidery

A design built up layer by layer. Fabric is dyed and cut into leopard shapes, appliquéd directly onto the shirt and finished with embroidered detailing around every edge.

Our Mediums

Linocut printing

A design made with an original hand-carved linocut. The artwork was then printed and carefully scanned to create a richly textured leopard repeat, where playful movement meets moments of calm. 

Hand-drawn pencil prints

A design that took over 15 hours to make. Every detail began as a hand-drawn pencil sketch, layered with intricate linework before being carefully rendered and scanned to create the print.

Appliqué & embroidery

A design built up layer by layer. Fabric is dyed and cut into leopard shapes, appliquéd directly onto the shirt and finished with embroidered detailing around every edge.

Behind the Scenes

The shoot for In the Making took place in a hidden 300-year-old mansion in London, whose characterful interiors provided the perfect backdrop for the story.

To bring the concept to life, the team transformed the space into an authentic artist's studio, carefully sourcing and hand-selecting props from across London.

From paint-splattered canvases and vintage furniture to thoughtfully curated creative tools, every detail was chosen to celebrate the joy of making something by hand and to create a setting that felt both inspiring and genuinely lived-in.

Our Hero Moment

“One of my favourite shots was the scene around the easel, which perfectly summed up the playful spirit of the collection. The whole day felt creative, cosy, and full of those little behind-the-scenes moments that made the story feel so special.” - Melissa, Senior Creative

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Introducing

In The Making

The Inspiration

Explore the collection

Organic Cotton Tie Front Starlight Print Short Pyjama Set

Satin Tigers & Peacocks Print Long Pyjama Set

Organic Cotton Safari Stamp Print Short Pyjama Set

Organic Cotton Safari Stamp Print Long Pyjama Set

Petite Organic Cotton Safari Stamp Print Long Pyjama Set

Tall Organic Cotton Safari Stamp Print Long Pyjama Set

Maternity Organic Cotton Safari Stamp Print Long Pyjama Set

Organic Cotton Embroidered Bison Stripe Long Pyjama Set

Checkerboard Bison Print Short Pyjama Set

Kids Two Pack Giraffe / Checkerboard Bison Print Long Pyjama Set

Organic Cotton Halloween Dogs Print Short Pyjama Set